What is marketing? And Where Can You Start?

Marketing refers to the process of promoting and selling products or services.

It involves researching, promoting, distributing, and selling products or services to a target audience.

The goal of marketing is to create a demand for a product or service and to generate sales.

With the development of the digital world, marketing activities have also adapted to digital and have begun to be called digital marketing.

If you want to start learning about it, there are many resources available to you.

You can read books, take online courses, attend seminars or workshops, and more.

Some basic marketing concepts to start with include identifying your target audience, understanding your competition, and developing a unique selling proposition.

As you learn more about marketing, you can begin to apply these concepts to your own business or career.

By developing effective strategies, you can increase your visibility and attract more customers or clients.


Marketing is a vast field and it can be overwhelming for beginners.

Here are some resources to help you get started:

  1. Read books: There are many books available that cover a range of topics from basic marketing concepts to advanced strategies.

    Some popular books include “The Lean Startup” by Eric Ries, “Contagious” by Jonah Berger, and “Influence” by Robert Cialdini.
  2. Take online courses: There are many online courses available that cover various aspects of marketing.

    Some popular platforms include Coursera, Udemy, and LinkedIn Learning.
  3. Attend seminars or workshops: Attending seminars or workshops is a great way to learn from experts in the field and network with other professionals.

    You can find marketing events in your area by searching online or checking event listings.
  4. Join online communities: There are many online communities where you can connect with other marketers and learn from their experiences.

    Some popular communities include GrowthHackers, Inbound.org, and Reddit’s /r/marketing.

Remember, marketing is an ever-evolving field, so it’s important to stay up-to-date with the latest trends and strategies.

Good luck on your marketing journey!

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